Please note: If you RSVP for an AdClub event and fail to show without calling to cancel, you will be billed for the event.

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SPRING 2008 EVENTS

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May 20, 2008

Marketers are from Mars,
Creatives are from Venus
Steve Lance
Co-Author, “The Little Blue Book of Advertising: 52 Small Ideas That Can Make A Big Difference”

How come all the great advertising you like isn’t yours? Is it the fault of your company? Your agency? Your suppliers? Or does the answer lie in the processes that go into making great ads. Are your marketers “creative meddlers?” Are your creatives “strategy ignorant?” Steve Lance, co-author of “The Little Blue Book of Advertising: 52 Small Ideas That Can Make A Big Difference” will lead a lively discussion about the language disconnect between creatives and marketers. Marketers will learn why they can’t live with creatives (and certainly can’t take them to lunch). Creatives will learn why they’ve never wanted to take a marketer out for a beer. There’s always been tension between marketers and creatives. That tension is one of the secrets to creating great advertising. The key is to harness those forces for good – instead of engaging in a battle neither side can win. Join us for an entertaining exploration into the creative process. Who knows? It might just transform your relationship with everyone in your organization.

11:30 a.m. Registration
Noon     Lunch
Location: The Radisson in Scranton

Cost:  $21 Members
          $26 NonMembers
          $15 Students

Lunch buffet

RSVP to jamie301@aol.com

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February 22, 2008

The Addys.

Details:
This years event will be held on Friday, February 22, 2007 beginning at 6 p.m. at the Westmoreland Club in Willkes-Barre.

Theme: Casino Night

Download the Call for Entries

Enter now! Deadline is January 9, 2008.

Download the 2006 Award Winners (PDF)

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Sound Off On Our Forum

Log on to http://www.nepaadclub.com/forum - As an important part of our club's initiatives, we are strongly focused on creating and providing a more user-friendly, peer to peer organization; one where we could communicate freely with each other without any concern of putting any “shop secrets” or our client risks at risk. And we could be open about problems, share insight and improve business.

Our goal was to make this club a resource… to expand our network of suppliers and vendors, share creative ideas, and complain to each other when our industry gets difficult.

This forum provides a place to sound off even if want to remain anonymous. New topics are gladly welcomed.

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Upcoming Events:

We are continuing to develop our 2007 event schedule. If you would like a notification emailed to you for the events, please send your email address and contact info to bob.loftus@wnep.com. As always, we are open to your suggestions for events as well.